The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 8 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Deegan: Scaling personal training marketplaces requires automating away human trainers
“What we'd come to find out is that business would be very, Operationally complex difficult to scale. You know, ultimately, as you scale that business, it starts to look more like a call center, and you'd be inclined to start to automate away the very human you…”
Deegan: Founders should avoid raising capital from friends and family
“So I should have learned that lesson and said, I need to not raise money from friends and family. Instead, they were the only people at that moment that I needed to double and triple down. You just had to go even further all in. Not sure I would do it again or…”
Deegan: Fundraising during a pivot relies on selling conviction, not product
“One of the biggest lessons, particularly from that moment is like selling people on like your conviction in that moment, we were selling both like the product that we were about to shut down, but we didn't really even have visuals yet for the new product. So i…”
Deegan: Startups can will outcomes, but finance cannot will returns
“Because in the hedge fund space, I can promise you in the finance world, that's not possible. You can't just like will hedge fund returns. I think Bernie Madoff tried to do that and it doesn't work.”
Deegan: Pre-2020 fitness tech ignored dedicated strength training enthusiasts
“All of the innovation in the space was focused on the casual fitness consumer. We were noticing that it was all very cardio based, and we saw that this fitness enthusiast customer was really, they were being ignored, strength training in particular. There was …”
Deegan: GLP-1 adoption is a massive macro tailwind for strength training platforms
“All the science would support that you need a strength training plan alongside your GLP one to, you know, you're at risk of so much muscle loss. So we think that's actually a, you know, kind of macro tailwind and something that will help us.”
Deegan: Ladder is now cash-flow positive and entirely self-sustaining
“Our business now generates cash. It sustains itself.”
Deegan: 5,000 Ladder users completed an hour-long annual survey in two days
“We sent our annual survey out This year we'll, we'll get, you know, we had 5000 responses that take an hour on average is what people are spending. We already have 5000 responses in the last two days. And they're answering 230 of our, like, most, you know, bur…”