Taggart: The Grateful Dead are the best at building long-term fandom
Drew Taggart · The Chainsmokers’ Journey from DJs to VCs · Invest Like The Best · Jun 24, 2025 · at 27:00
Drew Taggart of The Chainsmokers and Mantis VC discusses the creative balance between innovating new sounds and maintaining a consistent, repeatable brand identity.
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“You look at like, someone like the Grateful Dead, and you look like, what's that become? Like, they're maybe the best people at making fans over time, and incredible musicians, but they've created this experience that's like, replicable, that people can tell, that people can rely on, and tell their friends about, and has great ethos”
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