“That's something that we fixed, but it had almost 2000 restaurants around the world.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Alex Behring
AssertionSupported
Behring: Bulk of 3G's RBI returns came from growth, not cost-cutting
“If you look at the amount of money we've made at RBI, and then you try to decompose that. Okay. How much Of it was because we did zero base budget successfully in a couple of instances. And how much of it is because we grew the businesses originally, we had 12…”
Alex BehringFeb 10, 2026▶ 1:14:24The Secretive PE Firm Behind Burger King, Tim Hortons, Skechers and Hunter Douglas (3G Capital) · Invest Like The Best
Insight
Behring: Scaling Stores Is Easy When Brand Awareness Outpaces Business Footprint
“Because to grow a brand like that is very hard. A lot of time and dollars. In case of Burger King, yes, we can grow the brand further, but it was about... Easy to open stores of a brand that everybody already wants.”
Alex BehringFeb 10, 2026▶ 54:04The Secretive PE Firm Behind Burger King, Tim Hortons, Skechers and Hunter Douglas (3G Capital) · Invest Like The Best
Disclosure
Behring: 3G rejects deals primarily over downside risk, not upside potential
“If you were to look at businesses that we didn't buy or deals that we didn't do over a long period of time, I think more often than not, that would be a function of us not being comfortable with a potential downside scenario or a downside case, as opposed to u…”
Alex BehringFeb 10, 2026▶ 4:21The Secretive PE Firm Behind Burger King, Tim Hortons, Skechers and Hunter Douglas (3G Capital) · Invest Like The Best
Disclosure
Behring: 3G Capital avoids 'high IQ' businesses in favor of simplicity
“We're not well suited to manage businesses that require high IQ.”
Alex BehringFeb 10, 2026▶ 8:06The Secretive PE Firm Behind Burger King, Tim Hortons, Skechers and Hunter Douglas (3G Capital) · Invest Like The Best
Disclosure
Behring: 3G Capital's partners are the largest equity investors in every deal
“We and our group of co-founders and partners and whatnot are the largest investors on each and every deal that we do, number one.”
Alex BehringFeb 10, 2026▶ 9:09The Secretive PE Firm Behind Burger King, Tim Hortons, Skechers and Hunter Douglas (3G Capital) · Invest Like The Best
Insight
Behring: Investment Firms Should Always Be Owned by Active Leaders
“And this is a place where we think that over time, the firm should always be owned by the people driving it.”
Alex BehringFeb 10, 2026▶ 19:49The Secretive PE Firm Behind Burger King, Tim Hortons, Skechers and Hunter Douglas (3G Capital) · Invest Like The Best
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