Diller: Publishers relying on Google search traffic face near extinction
Barry Diller · How Barry Diller Built Entertainment Empires · Invest Like The Best · Sep 23, 2025 · at 55:59
IAC Chairman Barry Diller discusses the collapse of search referral traffic for digital and print publishers due to Google's platform shifts.
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“I mean, it really is, and if you depend on your life traffic from Google, from search, you're gonna be close to extinct, if that's what you do.”
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