Horing: Insight was pitched to LPs as a software company with an investment arm
Jeff Horing · 5 Ingredients for the Perfect Investment | Jeff Horing Interview · Invest Like The Best · Sep 16, 2025 · at 1:05:19
Jeff Horing, co-founder of Insight Partners, explains how he strategically positioned and pitched Insight Partners to limited partners a decade earlier.
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“I wanted to be a software company with an investment arm. That was kind of my pitch. 10 years ago to LPs is like, that's how I thought of myself as people could think of us as we know so much about software. They could outsource a lot of that know-how, and then we have an investment arm to monetize that.”
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