Atiyeh: Legacy B2B software catered to buyers while frustrating employees
Karim Atiyeh · The Anatomy of Ramp's Hyper-Growth | Karim Atiyeh Interview · Invest Like The Best · Oct 21, 2025 · at 8:06
Karim Atiyeh, co-founder and CTO of Ramp, explains why legacy enterprise software creates friction and how Ramp differentiates its product.
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“You think about a lot of the business products that were built in a previous generation, they were essentially built for decision makers. So you think about building a, I don't know, like an HR tool or anything. It's like, well, who's the decision makers? Like, well, that person on the team. Great. It's like, we're going to build it for them. We're going to pitch it to them and we're just going to convince them to switch to us. And once they do, we're going to care a lot less about them. And then you end up with these business software that is used at a company that maybe solves the problem of the one decision maker, but makes everyone else at the company very miserable.”
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