The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 7 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Soffer: Broad horizontal marketing tools cannot succeed across every vertical
“There are so many factors and variables into the rankings, and that's why the first thing I'll tell you is niche down. You just say, we're going to create the best marketing tool for every vertical, every platform. Good luck. It's not going to happen.”
FirmPilot Condenses 12-Month Marketing Agency SEO Experiments Into 15 Minutes
“What we've learned how to do really well with our models is run hundreds and 100,000 of simulations, literally ranking forecasting. We'll create dummy content, dummy ads, and compare it to what's literally in the market, your competitors, before we just send y…”
FirmPilot AI Ranked Law Firm Number One on Google in Six Months
“Six months later, we moved him from the 17th page of Google, irrelevant for the very, very competitive search, Miami Uber accident lawyer. He now ranks number one organically”
Soffer: Bloomberg Beta rejected FirmPilot's seed round before leading its Series A
“So Bloomberg, who led our Series A, actually told us no to our seed rep.”
Soffer: Google Evaluates Life and Money Businesses Differently in Search
“Google evaluates businesses that have to do with your life or your money differently than a bakery or a veterinarian or a landscaping business. The weights and everything are so different and personalized.”
Soffer: FirmPilot achieves an SMB renewal rate over 90%
“I would love it if we were completely self-service, but the clients we are dealing with, we realize that empathizing and just having empathy for them is what gets great renewal rates, and which is why we have best in class renewal, 90% plus, especially for SMB…”