Srinivasan: Needle.ai's PLG and SME motions failed before enterprise succeeded
Vikram Srinivasan · Finding the Needle in the Data Haystack: How AI is Revolutionizing Enterprise Decision-Making · Jun 27, 2025 · at 27:31
Vikram Srinivasan, co-founder and CEO of Needle.ai, shares the go-to-market history and pivot toward enterprise customers at Needle.ai.
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“And we tried the product led growth motion. We tried the small and medium enterprise motion. None of that really worked. But once we went mid market and large enterprises, the story started landing and there was pull, right?”
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