FarmBlox

11 statements across 1 episodes · 4 bullish · 0 bearish · 1 people on the record · first statement Oct 21, 2025 by Nathan Rosenberg · said 14 times in 1 episodes since 2025 · across every show →

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brought up most by Kristian Marquez (11), Nathan Rosenberg (3)

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Everything said about FarmBlox, oldest first

Oct 21, 2025
Disclosure
FarmBlox still ships 3D-printed mounting brackets directly to its agricultural customers
“To this day, we still send three D printed parts to our customers. So we have these brackets that go on our On our monitor box that actually allow bungee cords to attach them to trees for maple.”
Nathan Rosenberg Oct 21, 2025 ▶ 20:46 FarmBlox's Modular Automation: Building the Future of Smart Agriculture with Nathan Rosenberg
Oct 21, 2025
Disclosure
FarmBlox chose maple syrup leak detection as its initial beachhead market
“We found maple syrup as a sort of our beachhead market, and we helped them find leaks in their SAP collection tubes, something that takes them like, 18 hours a day, every day during the season to find, and we help automate that.”
Nathan Rosenberg Oct 21, 2025 ▶ 6:19 FarmBlox's Modular Automation: Building the Future of Smart Agriculture with Nathan Rosenberg
Oct 21, 2025 neutral
Disclosure
FarmBlox relies on traditional machine learning for time-series data instead of LLMs
“We don't actually use the large language models today in our product. So this is more traditional machine learning, you know, from proprietary data like time series data.”
Nathan Rosenberg Oct 21, 2025 ▶ 33:14 FarmBlox's Modular Automation: Building the Future of Smart Agriculture with Nathan Rosenberg
Oct 21, 2025 bullish
Insight
Deploying physical field hardware creates high stickiness and strong customer retention moats
“If with us, it's very sticky because if you put something physical out in your fields, there's very little of an incentive to switch once you do that.”
Nathan Rosenberg Oct 21, 2025 ▶ 15:49 FarmBlox's Modular Automation: Building the Future of Smart Agriculture with Nathan Rosenberg
Oct 21, 2025
Assertion Not checkable as stated
FarmBlox founders hand-assembled their own field hardware for the first 5,000 units
“So for the most part, it's all our own hardware. So up until like our 5000th device sold, we were actually assembling it ourselves as well.”
Nathan Rosenberg Oct 21, 2025 ▶ 16:26 FarmBlox's Modular Automation: Building the Future of Smart Agriculture with Nathan Rosenberg
Oct 21, 2025 bullish
Disclosure
FarmBlox expands to California orchards by targeting costly copper wire theft
“Now we're out in California, which you just moved the company out here. And helping, you know, big orchards find a copper theft. That's sort of a, our next sort of tip the spear way to get into that market.”
Nathan Rosenberg Oct 21, 2025 ▶ 6:36 FarmBlox's Modular Automation: Building the Future of Smart Agriculture with Nathan Rosenberg
Oct 21, 2025
Insight
Early-stage founders pitching investors must emphasize deep personal stories over standard resumes
“One of the things that I remember that really transformed our pitch when fundraising was go deep on your personal story, like way deeper than you think you need to not, it's not just your resume. It's like you as a person, especially for you know, early stage.”
Nathan Rosenberg Oct 21, 2025 ▶ 36:39 FarmBlox's Modular Automation: Building the Future of Smart Agriculture with Nathan Rosenberg
Oct 21, 2025 bullish
Disclosure
FarmBlox targets permanent specialty crops like orchards instead of low-margin row crops
“We're more focused on what are called permanent specialty crops. So the things that you actually eat every day, things that you don't harvest and like pull up out of the ground. So think of like orchards, vineyards you know, maple syrup is a big one that we're…”
Nathan Rosenberg Oct 21, 2025 ▶ 4:28 FarmBlox's Modular Automation: Building the Future of Smart Agriculture with Nathan Rosenberg
Oct 21, 2025 positive
Disclosure
FarmBlox deliberately avoids marketing its AI-powered irrigation leak detection as artificial intelligence
“One of the first things we did with AI was find leaks, intelligently find leaks in irrigation. And the only way you could do that was with AI and lots of data. But to the farmer, we don't advertise it as AI. It's just another tool to help save labor.”
Nathan Rosenberg Oct 21, 2025 ▶ 31:53 FarmBlox's Modular Automation: Building the Future of Smart Agriculture with Nathan Rosenberg
Oct 21, 2025
Insight
AgTech startups must target operational problems where farmers mentally calculate immediate ROI
“So that's why we focus on very specific problems on the farm. It's problems where in your head, you can actually calculate the ROI of deploying a sensor solution.”
Nathan Rosenberg Oct 21, 2025 ▶ 11:29 FarmBlox's Modular Automation: Building the Future of Smart Agriculture with Nathan Rosenberg
Oct 21, 2025
Disclosure
FarmBlox bootstrapped to its first fifty customers before raising venture capital
“We bootstrapped to the first like 50 customers or so. We, you know closed our first investment round last year. So it's been about a year and a half since we got VC backed.”
Nathan Rosenberg Oct 21, 2025 ▶ 7:58 FarmBlox's Modular Automation: Building the Future of Smart Agriculture with Nathan Rosenberg
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