FarmBlox deliberately avoids marketing its AI-powered irrigation leak detection as artificial intelligence
Nathan Rosenberg · FarmBlox's Modular Automation: Building the Future of Smart Agriculture with Nathan Rosenberg · Oct 21, 2025 · at 31:53
Nathan Rosenberg, founder and CEO of FarmBlox, describes how his ag-tech startup deploys and positions AI capabilities to agricultural customers.
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“One of the first things we did with AI was find leaks, intelligently find leaks in irrigation. And the only way you could do that was with AI and lots of data. But to the farmer, we don't advertise it as AI. It's just another tool to help save labor.”
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