Berner: CS Reporting to Product Creates Unnatural Organizational Alignment
Stephanie Berner · A customer success masterclass | How to build and scale a CS org | Stephanie Berner (LinkedIn) · Feb 1, 2024 · at 32:47
Stephanie Berner (LinkedIn CS Executive) explains why customer success should align with go-to-market and revenue rather than product leadership.
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“From my perspective, I think that's challenging because customer success is core to the go-to-market motion and aligning CS at minimum to the revenue team and putting it in line with marketing creates a flywheel for your go-to-market team in a way that I think would be challenging to achieve if the CS organization were reporting up to the head of product.”
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