go-to-market

also referred to as: go to market

5 statements across 5 episodes · 2 bullish · 1 bearish · 5 people on the record · first statement Feb 1, 2024 by Stephanie Berner · across every show →

Everything said about go-to-market, oldest first

Feb 1, 2024 negative
Opinion
Berner: CS Reporting to Product Creates Unnatural Organizational Alignment
“From my perspective, I think that's challenging because customer success is core to the go-to-market motion and aligning CS at minimum to the revenue team and putting it in line with marketing creates a flywheel for your go-to-market team in a way that I think…”
Stephanie Berner Feb 1, 2024 ▶ 32:47 A customer success masterclass | How to build and scale a CS org | Stephanie Berner (LinkedIn)
Nov 19, 2025
Insight
Sales struggles without successful customers indicate a product problem, not go-to-market
“If you don't have successful, happy customers, it's most likely a product problem. It's not a go-to-market problem.”
Jyoti Bansal Nov 19, 2025 ▶ 13:07 How Harness runs 16 “startups within a startup” at scale | Jyoti Bansal (Co-founder and CEO)
Feb 5, 2026
Insight
Grosser: Early enterprise wins lead product to blame sales and sales to blame gaps
“If you work in product and engineering, that suggests in your mind, well, if one enterprise brought it, surely all of them can, right? And so this must be a go-to-market problem of, like, you're not doing a good enough job of bringing forth the value of our pr…”
Jeanne DeWitt Grosser Feb 5, 2026 ▶ 11:29 Executive Function: Build systems that can decide without you | Jeanne DeWitt Grosser (COO, Vercel)
Apr 21, 2026 positive
Assertion Supported
Hirshberg: Artemis reached 30 employees in seven months, adding 1-2 weekly
“We started seven months ago and we are now about 30 people in the team. Growing about one to two people every week and scaling across engineering product research and go to market.”
Shachar Hirshberg Apr 21, 2026 ▶ 2:27 Inside Artemis' "AI vs AI" war | Shachar Hirshberg & Dan Shiebler (Co-founders, Artemis)
May 21, 2026 positive
Insight
Moreno: All revenue and customer functions should report to one GTM leader
“You need one person. Who is responsible for owning the strategy of go to market? And like, for me, that is like basically anything revenue generating or customer related ideally is under a single person. Now that person's obviously accountable to the founders …”
Graham Moreno May 21, 2026 ▶ 48:50 Why old-school sales work still wins in the AI era | Graham Moreno (Head of GTM, Parallel)
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