go-to-market
also referred to as: go to market
5 statements across 5 episodes · 2 bullish · 1 bearish · 5 people on the record · first statement Feb 1, 2024 by Stephanie Berner · across every show →
Everything said about go-to-market, oldest first
Feb 1, 2024 negative
Berner: CS Reporting to Product Creates Unnatural Organizational Alignment
“From my perspective, I think that's challenging because customer success is core to the go-to-market motion and aligning CS at minimum to the revenue team and putting it in line with marketing creates a flywheel for your go-to-market team in a way that I think…”
Nov 19, 2025
Feb 5, 2026
Grosser: Early enterprise wins lead product to blame sales and sales to blame gaps
“If you work in product and engineering, that suggests in your mind, well, if one enterprise brought it, surely all of them can, right? And so this must be a go-to-market problem of, like, you're not doing a good enough job of bringing forth the value of our pr…”
Apr 21, 2026 positive
May 21, 2026 positive
Moreno: All revenue and customer functions should report to one GTM leader
“You need one person. Who is responsible for owning the strategy of go to market? And like, for me, that is like basically anything revenue generating or customer related ideally is under a single person. Now that person's obviously accountable to the founders …”