“The other wrinkle I'll stay with Figma that was interesting, this is the first in my career, was that early on Dylan said we don't discount. We're not discounting the product.”
quote is from the automated transcript, cleaned for reading:
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More from Kyle Parrish
Insight
Parrish: First 30 to 60 days in early sales should be observation, not closing
“You're coming in and the first 30 to 60 days is observing, talking to customers, talking to the people that are building this product, that are marketing this product. That are designing this product and really understanding how does this business tick? What's…”
Kyle ParrishJan 11, 2024▶ 12:02Inside Figma’s early days: How to build a world-class sales org | Kyle Parrish (VP of Sales)
Insight
Kyle Parrish: Sales motion experience is more relevant than domain expertise
“Sales motion experience is probably more relevant than domain experience.”
Kyle ParrishJan 11, 2024▶ 12:40Inside Figma’s early days: How to build a world-class sales org | Kyle Parrish (VP of Sales)
AssertionNot checkable as stated
Kyle Parrish: Over half of early Figma users were non-designers
“And in that first few months, I started realizing that, you know, more than half of our user base on any given customer account was not a designer.”
Kyle ParrishJan 11, 2024▶ 22:23Inside Figma’s early days: How to build a world-class sales org | Kyle Parrish (VP of Sales)
Opinion
Parrish: Dropbox waffled on its consumer versus B2B identity for too long
“Dropbox always had a bit of an identity crisis. We were this consumer company that was just, you know, printing money and a large portion of the revenue base came from that. And then we built this really great B to B business that got into the hundreds of mill…”
Kyle ParrishJan 11, 2024▶ 42:53Inside Figma’s early days: How to build a world-class sales org | Kyle Parrish (VP of Sales)
AssertionNot checkable as stated
Parrish: Dropbox engineering and product teams would not build sales requests
“The product feedback loop at Dropbox, it existed. I learned that to operate really well with engineering and product design teams, but they were never going to go build what sales was asking at Dropbox. You can ask anyone that worked there in my time. They wou…”
Kyle ParrishJan 11, 2024▶ 44:29Inside Figma’s early days: How to build a world-class sales org | Kyle Parrish (VP of Sales)
Insight
Parrish: Hiring sales without sticky product usage creates unsustainable businesses
“If you don't have that conviction and you're just building something really cool and maybe the stickiness of the product or the usage that you're seeing under the hood is not there, it's going to be really hard to bring in a sales team because maybe you'll bri…”
Kyle ParrishJan 11, 2024▶ 2:57Inside Figma’s early days: How to build a world-class sales org | Kyle Parrish (VP of Sales)
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