Kyle Parrish

14 statements across 1 episodes · 7 bullish · 1 bearish · 1 people on the record · first statement Jan 11, 2024 by Kyle Parrish · across every show →

On the record as a speaker too: Kyle Parrish's record, appearances and statements → this page counts the times other people say the name.

Everything said about Kyle Parrish, oldest first

Jan 11, 2024
Insight
Parrish: Early sales hires spend more time with engineers than customers
“Because early on, you spend almost more of your time with engineers, designers, product leaders, as you do customers, because everything that you do is so iterative, is so tight knit in this closed loop, that if you can't work well with other parts of the busi…”
Kyle Parrish Jan 11, 2024 ▶ 8:23 Inside Figma’s early days: How to build a world-class sales org | Kyle Parrish (VP of Sales)
Jan 11, 2024 positive
Disclosure
Parrish: Figma drove enterprise conversions by consolidating three to six design tools
“We were able to focus the sales motion and all the early enablement efforts on taking people from anywhere from three to six products into one all-in-one design platform, collaboration built in, and if we got them to do that, and they're already doing a little…”
Kyle Parrish Jan 11, 2024 ▶ 28:44 Inside Figma’s early days: How to build a world-class sales org | Kyle Parrish (VP of Sales)
Jan 11, 2024
Insight
Parrish: Enterprise PLG conversion relies on end-user impact, security, and admin tools
“I think there's generally three pillars. Can you impact the end users in converting to enterprise? Security. You know, that could, that's a very large bucket. And I think the admin experience, whether it's managing users or managing content, and we had thought…”
Kyle Parrish Jan 11, 2024 ▶ 29:07 Inside Figma’s early days: How to build a world-class sales org | Kyle Parrish (VP of Sales)
Jan 11, 2024 positive
Insight
Parrish: First 30 to 60 days in early sales should be observation, not closing
“You're coming in and the first 30 to 60 days is observing, talking to customers, talking to the people that are building this product, that are marketing this product. That are designing this product and really understanding how does this business tick? What's…”
Kyle Parrish Jan 11, 2024 ▶ 12:02 Inside Figma’s early days: How to build a world-class sales org | Kyle Parrish (VP of Sales)
Jan 11, 2024 negative
Insight
Parrish: Founders overcomplicate sales hiring by chasing big-name company resumes
“I think a lot of founders overcomplicate things, trying to think, think of someone that worked at a big name company, say Google, Salesforce, whatever it may be, and not really someone who has the right experience, whether it's working in the industry and kind…”
Kyle Parrish Jan 11, 2024 ▶ 4:52 Inside Figma’s early days: How to build a world-class sales org | Kyle Parrish (VP of Sales)
Jan 11, 2024 positive
Insight
Parrish: Founders should interview sales candidates through collaborative brainstorming sessions
“I think it's really like you want to get to the meat of the interview, and that in my mind is a discussion, a brainstorm, where you can kind of get a sample size of what's it like to be in a room with this person solving problems, because so much of the job is…”
Kyle Parrish Jan 11, 2024 ▶ 10:44 Inside Figma’s early days: How to build a world-class sales org | Kyle Parrish (VP of Sales)
Jan 11, 2024 neutral
Assertion Supported
Parrish: Early Figma enterprise pricing was $540 per editor annually
“So for Figma pro it was 15 dollars a month. If you wanted to pay monthly, you could do it annual and that was 12 dollars a month for the year. And then our enterprise tier was 540 dollars for a design editor.”
Kyle Parrish Jan 11, 2024 ▶ 36:04 Inside Figma’s early days: How to build a world-class sales org | Kyle Parrish (VP of Sales)
Jan 11, 2024 positive
Insight
Parrish: Founders must establish baseline sales repeatability before hiring salespeople
“I think that some level of repeatability needs to exist. And if you're doing Sales, and you're doing that founder led motion. You've understood what are the questions that you're asking these customers that will ultimately expose some pain or opportunity to th…”
Kyle Parrish Jan 11, 2024 ▶ 5:39 Inside Figma’s early days: How to build a world-class sales org | Kyle Parrish (VP of Sales)
Jan 11, 2024 positive
Assertion Not checkable as stated
Parrish: Dylan Field had Figma's first sales hire work support for a month
“And the other thing that Dylan asked me actually to do in the first month of joining was to join the support team. He asked me to not do anything on the sales side, spend four months with the support team in the support queue, working on bugs, understanding th…”
Kyle Parrish Jan 11, 2024 ▶ 19:31 Inside Figma’s early days: How to build a world-class sales org | Kyle Parrish (VP of Sales)
Jan 11, 2024 neutral
Assertion Not checkable as stated
Parrish: Figma had 40–45 employees and no sales team after Series B
“When I joined the company, it just raised our series B a few months earlier. I think there was about 40 to 45 employees, give or take. No sales team.”
Kyle Parrish Jan 11, 2024 ▶ 18:45 Inside Figma’s early days: How to build a world-class sales org | Kyle Parrish (VP of Sales)
Jan 11, 2024 positive
Assertion Not checkable as stated
Kyle Parrish: Over half of early Figma users were non-designers
“And in that first few months, I started realizing that, you know, more than half of our user base on any given customer account was not a designer.”
Kyle Parrish Jan 11, 2024 ▶ 22:23 Inside Figma’s early days: How to build a world-class sales org | Kyle Parrish (VP of Sales)
Jan 11, 2024 positive
Disclosure
Parrish: Dylan Field instituted a strict no-discounting policy at Figma
“The other wrinkle I'll stay with Figma that was interesting, this is the first in my career, was that early on Dylan said we don't discount. We're not discounting the product.”
Kyle Parrish Jan 11, 2024 ▶ 37:31 Inside Figma’s early days: How to build a world-class sales org | Kyle Parrish (VP of Sales)
Jan 11, 2024
Insight
Kyle Parrish: Sales motion experience is more relevant than domain expertise
“Sales motion experience is probably more relevant than domain experience.”
Kyle Parrish Jan 11, 2024 ▶ 12:40 Inside Figma’s early days: How to build a world-class sales org | Kyle Parrish (VP of Sales)
Jan 11, 2024
Insight
Parrish: First sales hires must be product missionaries, not resume mercenaries
“Do they spend a couple hours before that meeting, before that formal interview, really getting to know your company, your product, what it is that you're looking to do? Because if they can't do that and they just come in and they say, Hey, I worked at this com…”
Kyle Parrish Jan 11, 2024 ▶ 7:30 Inside Figma’s early days: How to build a world-class sales org | Kyle Parrish (VP of Sales)
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