Anand: Clay's first enterprise deals charged $60K and $84K for services
Varun Anand · Clay's unconventional path to $1.25B: Rethinking GTM, pricing, and enterprise sales | Varun Anand · Jan 23, 2025 · at 30:23
Varun Anand is the co-founder and Head of Operations at Clay. He describes Clay's initial, flawed experiment with professional services pricing when moving upmarket.
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“Our first answer to that was incorrect. And it was, what if we do it for you? Because our customers were telling us, Hey, I would pay you this much money, but you should just build all this for me. And so basically they were asking for professional services. And so we did this with two customers, and they, we actually closed them, and they, we charged them, one was like, 84 K, and one was like, 60 K.”
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