Reshef: In 2015, Sales Tech Had Dozens of Tools Versus Hundreds in Martech
Eilon Reshef · A masterclass in founder conviction | Eilon Reshef (Co-founder and CPO at Gong) · Mar 28, 2024 · at 4:41
Eilon Reshef, co-founder and CPO of Gong, explains why he saw an opportunity in the sales software market in 2015 before founding Gong.
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“I was looking at the marketing landscape and there was like dozens or hundreds, hundreds, literally hundreds of companies anywhere from campaign automation, whatnot, and sales really had dozens, which is not a lot. And my thought process at the time was sales. It's kind of like marketing. There's no reason to not have as many tools.”
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