Entering existing software categories requires product completeness rather than product-market fit
Eilon Reshef · A masterclass in founder conviction | Eilon Reshef (Co-founder and CPO at Gong) · Mar 28, 2024 · at 30:12
Eilon Reshef, co-founder and CPO of Gong, discusses product strategy when launching new SKUs into established software categories like forecasting.
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“In this case, I don't think you're looking for product market fit because in the end of the day, product market fit is for a category, right? Do you need forecasting software? Well, I do. I already have one. So it's more about call it like maybe product completeness questions.”
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