Anand: Clay adopted a Snowflake-inspired pure credit pricing model in 2024
Varun Anand · Clay's unconventional path to $1.25B: Rethinking GTM, pricing, and enterprise sales | Varun Anand · Jan 23, 2025 · at 35:00
Varun Anand is the co-founder of Clay. He discusses how Clay restructured its enterprise pricing model in late 2024 to be fully usage-based.
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“And that brings us to the fall of 24, where we basically bundled all of this. I took a lot of inspiration From Snowflake's pricing model, and we basically bundled all of this into the credits, and bundled the platform fee, and the support, and all these things into credits to dramatically simplify the pricing, and they come with more features, and they come with more support, and all these things, and that warrants the higher price point, and it simplifies the pricing dramatically, aligns customer interests, and then we're entirely usage-based, and so it can scale much better as well.”
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