Sheila Joglekar Vashee

10 statements across 1 episodes · 3 bullish · 1 bearish · 1 people on the record · first statement Jun 4, 2026 by Sheila Joglekar Vashee · across every show →

On the record as a speaker too: Sheila Joglekar Vashee's record, appearances and statements → this page counts the times other people say the name.

Everything said about Sheila Joglekar Vashee, oldest first

Jun 4, 2026

Insight

Marketing teams must run creative moonshots alongside core operations

“What are the things that are going to get us a step change outcome? That we would never have when we were running the business in an incremental way, right? And those could be on the growth side or those could be creative. Like, what are the creative breakthro…”

Sheila Joglekar Vashee Jun 4, 2026 ▶ 11:02 Playing it safe with marketing is the riskiest thing you can do | Sheila Joglekar Vashee (Figma CMO)

Jun 4, 2026

Insight

SEO is now about LLM search; product consideration happens via peers

“SEO is now like, how do you have, how do you grab attention within LLM search results? The consideration phase of helping people, you know, feel comfortable with your product is now mostly third party conversations, right? Through social or other places. They …”

Sheila Joglekar Vashee Jun 4, 2026 ▶ 39:33 Playing it safe with marketing is the riskiest thing you can do | Sheila Joglekar Vashee (Figma CMO)

Jun 4, 2026 negative

Opinion

Tech companies do not yet know how to market AI effectively

“Frankly right now, people don't yet know how to talk about AI generally. If you drive down one-on-one, everyone's just putting AI on a billboard. They're not even really explaining what you get for it.”

Sheila Joglekar Vashee Jun 4, 2026 ▶ 29:38 Playing it safe with marketing is the riskiest thing you can do | Sheila Joglekar Vashee (Figma CMO)

Jun 4, 2026 neutral

Insight

AI shifts marketing from idea generation to curation and judgment

“And so there's less onus on coming up with one single great idea. There's a, you can get to more ideas faster and more of an onus on judgment and intent and decision making.”

Sheila Joglekar Vashee Jun 4, 2026 ▶ 21:37 Playing it safe with marketing is the riskiest thing you can do | Sheila Joglekar Vashee (Figma CMO)

Jun 4, 2026

Assertion Supported

Figma ships net new product launches multiple times per week

“We have. We're, I mean, at the cadence of multiple a week.”

Sheila Joglekar Vashee Jun 4, 2026 ▶ 46:23 Playing it safe with marketing is the riskiest thing you can do | Sheila Joglekar Vashee (Figma CMO)

Jun 4, 2026 neutral

Insight

Ubiquity, not age, causes brands to lose their coolness

“What changes that is actually ubiquity, not, like, how long the company's been around.”

Sheila Joglekar Vashee Jun 4, 2026 ▶ 13:15 Playing it safe with marketing is the riskiest thing you can do | Sheila Joglekar Vashee (Figma CMO)

Jun 4, 2026 positive

Disclosure

Working as an investor was the best preparation for the CMO role

“For me, the best lesson in how to operate as a CMO was spending some time in investing because I had the objective perspective of the companies that I was working with so closely and investing in, and I was able to sit at, you know, at that level as the invest…”

Sheila Joglekar Vashee Jun 4, 2026 ▶ 5:21 Playing it safe with marketing is the riskiest thing you can do | Sheila Joglekar Vashee (Figma CMO)

Jun 4, 2026 positive

Insight

A single breakthrough creative idea outperforms automated iterative message testing

“You could have any iteration of a message across a bunch of different platforms that you could automate and test and, you know, quantify, whatever. But, like, a single breakthrough idea even then was far more effective, right?”

Sheila Joglekar Vashee Jun 4, 2026 ▶ 24:48 Playing it safe with marketing is the riskiest thing you can do | Sheila Joglekar Vashee (Figma CMO)

Jun 4, 2026

Insight

Marketing is the only team spanning product, revenue, and community

“The only team that sits across all of those things is marketing, and it's the job of marketing to make sure that it all works together and all of those touch points speak to each other because they represent your brand.”

Sheila Joglekar Vashee Jun 4, 2026 ▶ 0:57 Playing it safe with marketing is the riskiest thing you can do | Sheila Joglekar Vashee (Figma CMO)

Jun 4, 2026 positive

Insight

Companies scale organizational taste by making decision-making criteria transparent

“Being open about the thought process and the judgment that's applied and being open about the assumptions that are made to get there Actually allows more people to understand the decision making, and I think that is how you scale organizational taste.”

Sheila Joglekar Vashee Jun 4, 2026 ▶ 20:15 Playing it safe with marketing is the riskiest thing you can do | Sheila Joglekar Vashee (Figma CMO)

Sheila Joglekar Vashee

Everything said about Sheila Joglekar Vashee, oldest first

Turn any episode into a week of clips.