Ubiquity, not age, causes brands to lose their coolness
Sheila Joglekar Vashee · Playing it safe with marketing is the riskiest thing you can do | Sheila Joglekar Vashee (Figma CMO) · Jun 4, 2026 · at 13:15
Figma CMO Sheila Joglekar Vashee explains how scaling companies risk losing their cultural edge as they mature.
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“What changes that is actually ubiquity, not, like, how long the company's been around.”
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