Companies scale organizational taste by making decision-making criteria transparent
Sheila Joglekar Vashee · Playing it safe with marketing is the riskiest thing you can do | Sheila Joglekar Vashee (Figma CMO) · Jun 4, 2026 · at 20:15
Figma CMO Sheila Joglekar Vashee addresses how high-growth organizations can institutionalize design and marketing taste across teams rather than relying on a small group of designated tastemakers.
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“Being open about the thought process and the judgment that's applied and being open about the assumptions that are made to get there Actually allows more people to understand the decision making, and I think that is how you scale organizational taste.”
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