Runway

“Once artists understood how to use those tools, it would make amazing things with those tools, but it was the barrier to entry was really high. So just providing that like translation layer between creating this technology and AI models and the more vocabulary…”

“We assume there's going to be a point in the future where Everyone's going to have a photorealistic video generation model. Like we don't expect this is going to be the differentiating aspect of runway forever.”

“Really the big shift towards video tools Happened with when we released a tool that was called Green Screen. And Green Screen is what's called in a video editing rotoscoping tool.”

“Instead of having product wait for a specific research update, we let the research run for, of course, there's always a time boxing. You don't want it to run for years, but we basically give more breathing room for that research project. And when the research …”

“What we realized as we kept building those products was starting from like research that just like Became possible and identifying some coming, having some hypothesis of the ways in which it could really, we could build like really strong and valuable tools ar…”

“How we saw people were using the platform was that even, even when working with image specific models, they ended up just processing every frame of it for, towards like building a final video. So they were kind of repurposing some of the models that were not q…”

“Initially we had kind of similar schedules in how we're thinking about developing new research and developing new product. And so we expected results like compelling results from a research project in the span of a few weeks. And if those results weren't there…”

“It's really difficult to Have a waterfall process of like developing those things, because you can design an interface around an AI model and then have a detailed spec around it. But then the moment you actually try to build it, you realize the limitations of …”

“The early version of run was fairly broad and included, like you could use it for a variety of different, like creative workflows, and it wasn't specifically limited. To video or filmmaking.”

“We want to eventually make it possible to generate using generative models to build an entire like feature length home. And we want to solve all the problems along the way to get there. And that's not something that could be tackled necessarily in a very incre…”

“We generally for the kind of life cycle, the company tried to remain lean and like grow very intentionally. And so at every stage of the company, we're probably smaller than we should be according to kind of benchmarks of the industry, but that's kind of been …”

“One thing that has been really critical for us as a startup is just being able to, like even leadership, having some level of individual contribution or technical, like hands-on aspect in the way we work and just being involved in projects, because otherwise i…”

“So three co-founders we met in art school, which is not the place where usually AI companies start from. So we met at the program at NYU that was kind of focused on the intersection of art and technology.”

“With green screen, it was the first time that it was really used for production. And it was used by something that was like really critical to people's workflows. And it was used by folks that We're not like intentionally wanting to use AI. It was not like, I …”

“Runway, which was originally Chris, my co-founder's thesis project, it turned out that that had gotten some initial interest and traction. And so we just decided to focus on that instead of our plans to build this creative studio.”

“It's about one third at the moment. So research is one third of product design engineering.”

“So it was kind of an initial evidence that you could take like a lot of those models and research have been developed for more utilitarian let's say purposes and not necessarily creative use cases, but you could, if you view it from the right lens and you appl…”

“I think hugging face spaces or replicate and maybe a more modern version of that same idea around model hub.”

“The best things that come from Runway and the people that get the most value out of Runway are people with a really clear vision and a very, very specific ideas that they want to express. Runway is not currently going to help you come up with ideas. It's just …”

“Runway was already kind of in the first year being used in many, many different art schools. Like some of the top arts arts school in the world were using Runway as part of the class that was introducing our students into new technologies and AI and so forth.”

“Right now, we're seeing people combine Gen One and Gen Two in interesting ways. So they can use Gen two for a lot of the footage in the final output where you don't need that very precise control. But then when you have a, let's say a character speaking or emo…”

“The AI functionality was the thing that drove a lot of folks in the product because it allowed them to do things a lot faster. But then once they were users of runway, then they could perform a lot of the other aspects of editing. We had a product, a video edi…”

“If you build a lot of hope towards this one project and you build a lot of commitment from different stakeholders that like, we really have to make this work. You're not going to make a decision of kind of leaving the project behind in favor of this new method…”

“One in particular was what I mentioned earlier around building 30 magic tools in one quarter. So this is a goal that we set, I believe early in September of last year”

“Like we don't want to pursue projects where there is zero precedent at all in the research world. We know that there is evidence that this approach could work.”

“Releasing the ability to control the camera movement inside of video was the top feature request for ever since we released it.”