AI features drive acquisition, but traditional editing features drive user retention
Anastasis Germanidis · How goal-setting and planning is different for AI products | Anastasis Germanidis (Runway) · Nov 9, 2023 · at 21:23
Anastasis Germanidis, co-founder and CTO of Runway, discusses how AI video tools like rotoscoping and inpainting served as an acquisition wedge into a broader nonlinear editing platform.
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“The AI functionality was the thing that drove a lot of folks in the product because it allowed them to do things a lot faster. But then once they were users of runway, then they could perform a lot of the other aspects of editing. We had a product, a video editing product with a timeline and a effect stack and like, Things that you'd expect from a nonlinear video editor. So the ML tools were the thing that brought people to platform, but then they stayed because they could do a lot of the other kind of aspects of video editing inside Runway.”
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