LiveRamp

“Is figuring out how do you detach yourself from the work that you've done and from what has already happened and say, well, we're learning something new. We're going to pivot our focus to this totally new thing and do that over and over and over again. You had…”

“When we were acquired, we were thirty million ARR. In 2017, we crossed two hundred million ARR on the backs of getting these Fortune 500 customers from Axiom, and then being able to use those success stories to sell to other large brands.”

“We didn't end up turning any of the customers, even in this move, because what they actually cared about was this piece of the technology really working and We did that within nine months”

“There was actually like a big morale hit then, even though we were so clearly finding success. We lost a lot of people because they were like, well, I want to go build. Cause I said, we selected for the people that love just experimenting and building. And now…”

“I think when you think about building your second big product as early as possible, identify sales, S E marketing resources that are going to be dedicated to figuring out how to get traction with this new product together. And don't make it 20% of their job, m…”

“When I ever felt like in my 11 years at LiveRamp, there were stages in time at the company and with my role where I didn't feel like I was learning, I would actually just go talk to the CEO about that and be like, hey, I don't feel like I'm learning as much an…”

“Axiom paid a third of its market cap for a live ramp, a thirty million ARR company when Axiom probably had like, I don't remember, like probably eight hundred million in revenue at the time and high cash flow for this company that was like not profitable and h…”

“On the marketing side, A lot more rests on the go-to-market and having a good go-to-market story to tell and is less, a little less about the quality of the product. The quality of product obviously always matters, especially in retention and other things like…”

“I think one mistake I feel like I made at LiveRamp is I didn't think about where was the new growth going to come from and when is the sellable addressable market really going to tap out or slow down and the speed at which we're going to be able to acquire new…”

“We ended up having this Wall Street Journal article come out about the company that was really negative about the practices that we were using around data collection on the internet. So we ended up having to really shut that down and pivot to a totally differe…”

“I think actually something that the founders did really, really well is keep the sense of fun and not make the work itself become super stressful. So don't like, not transferring probably the stress that they were feeling. I have to imagine they were feeling s…”