LiveRamp Suffered Attrition Finding Product-Market Fit Because Experimentation Ended
Anneka Gupta · Shifting Career Altitudes: Insights from a CPO That's Led Nearly Every Function | Anneka Gupta · Oct 10, 2024 · at 12:54
Anneka Gupta, former CPO at LiveRamp, explains the internal friction and employee departures that occurred when the startup transitioned from broad experimentation to focusing on its winning data connectivity product.
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“There was actually like a big morale hit then, even though we were so clearly finding success. We lost a lot of people because they were like, well, I want to go build. Cause I said, we selected for the people that love just experimenting and building. And now we're like, well, we have real customers. We're not going to just continue to experiment and build these side projects. We're all going to focus on this one product and figuring out how to make this one product successful.”
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