Jobs to be Done

“Oftentimes we talk about jobs to be done in the world of product, but it's very similar in the world of Customer delivery and all the teams in the customer success organization, because there are jobs that we need to build teams to deliver.”

“So Bob took this and they just took their newspaper ads and moved them from wherever they were into the obituary section. And it worked. They increased their sales by like, 70%.”

“We start with people who are customers who just became customers for a couple of reasons. First of all, the purchase journey is still fresh in their heads, but also If they didn't buy, they might not actually be your good customer. They might not have bought b…”