Bob Moesta boosted housing sales 70% by advertising in the obituaries
Matt Lerner · How to find & pull startup growth levers | Matt Lerner (Founder of SYSTM, Author of Growth Levers) · Sep 26, 2024 · at 1:00:00
Matt Lerner discusses 'locksmith moments'—intercepting customers right when an acute need arises—recounting a case study from Jobs to Be Done co-creator Bob Moesta.
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“So Bob took this and they just took their newspaper ads and moved them from wherever they were into the obituary section. And it worked. They increased their sales by like, 70%.”
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