Meta, every mention
55 scenes, the whole family · ← back to Meta
tap a year for its mentions
every year anyone Jay Parikh 23Brett Berson 12Guillermo Rauch 7Amjad Masad 6Todd Jackson 4Adam Nash 4Abhinav Asthana 4Eoghan McCabe 3Sam Chaudhary 2Oliver Jay 2
Verbatim, from the transcripts: the passages where Meta comes up
The most expensive mistake in outsourcing your tech stack | Jay Parikh (EVP CoreAI, Microsoft)
- ▶ 1:05 Jay Parikh oh, you built Facebook. 2 times in the scene
- ▶ 8:25 Brett Berson There's probably a few other variables, but like how do you think about driving and maybe a way to sort of frame it as if I'm working on your team 10 years ago at Facebook and I'm working on your team today at Microsoft, are the cultures…
- ▶ 18:35 Jay Parikh In fact, that's kind of what played out when I was at, at Facebook, when I joined, we did, which was like, really fast at the time. 2 times in the scene
- ▶ 20:43 Jay Parikh You know, in other places, like, being able to, and, and whether it be at, you know, Facebook or other companies, being able to have these small teams, and, and for me, it's like, it doesn't make sense to me, like, large teams don't make,…
- ▶ 22:42 Brett Berson You know, you did a lot of prolific work in, in building the infrastructure that Facebook was built on top of, and the engineering teams, you know, 3 times in the scene
- ▶ 28:30 Jay Parikh So that, I think, is one thing where, okay, well, let's, even internally, you know, there were times at Facebook where, you know, there was various things happening, and, you know, the company did this, and there was 3 times in the scene
- ▶ 30:25 Jay Parikh I think there's a few things which is, you know, and when I look at, let's say Akamai or, or Facebook, when you're in that growth and or you're kind of in the steep part of the S-curve and you're learning really 8 times in the scene
- ▶ 36:13 Jay Parikh The other, I think, shifts we're trying to make in Core AI at Microsoft is this balance between more ICs leading things, and what I also saw and what we did at Facebook is when these things like mobile or other things came in that were…
- ▶ 42:28 Jay Parikh And there are places where, like, in the past, you know, at, at, at Facebook, we used to have a whole set of projects and that we and I would curate and sort of track and work with a team that was like our big bets list. 4 times in the scene
- ▶ 48:42 Brett Berson But it feels like in so many cases, at least in the case of, of Facebook and many other extraordinary companies over time, you become more and more vertically integrated and it's the correct thing for the company. 3 times in the scene
- ▶ 1:02:49 Jay Parikh And so, you know, for example, when I went to Facebook, even though Facebook was like doing great top line, 2 times in the scene
How Gamma pulled off their AI pivot | Jon Noronha (Co-founder and CPO of Gamma)
- ▶ 52:37 Jon Noronha So the fact that it went up, I mean, it reminded me of reading about Facebook in the early days, you know, like a true viral coefficient was at work.
Playing it safe with marketing is the riskiest thing you can do | Sheila Joglekar Vashee (Figma CMO)
- ▶ 23:22 Brett Berson Cuz you had this interesting, the, the mid-twenty-tens was interesting, I think, in marketing, because there's the rise of the more technical marker, the rise of the growth function that came out of the, the, the 2008, nine, and 10…
How to build a company when you’re not an optimist | Jay Kreps (Co-founder and CEO, Confluent)
The pivot that paid off: How fal found explosive growth | Gorkem Yurtseven (Co-founder and CTO)
- ▶ 45:06 Gorkem Yurtseven Like what are the things we can do differently than Meta or Google that we can identify the unique things that these, these people can be valuable to a company like FAL rather than any, any big software organization. 2 times in the scene
Starting an education giant in a “bad market” | ClassDojo’s story | Sam Chaudhary (Co-founder & CEO)
- ▶ 11:23 Sam Chaudhary I mean, like Airbnb had launched, I think in 2008, like the iPhone had come out in 2007, like Facebook was still private, you know, in 2011.
- ▶ 37:49 Sam Chaudhary We, we had a few, uh, in-person meetups cause we did it regionally first, but then it became a, like a Facebook group.
From Chrome extension to $5B platform | Postman’s journey | Abhinav Asthana (Co-founder & CEO)
- ▶ 16:19 Abhinav Asthana We connected it to the Facebook API. 2 times in the scene
- ▶ 16:19 Abhinav Asthana We connected it to the Facebook API. 2 times in the scene
How Canva leveraged unconventional growth levers to grow to $42B | Cameron Adams (Co-founder & CPO)
- ▶ 41:57 Cameron Adams So there's a ton of Facebook groups.
Ignoring Silicon Valley advice to build a $3B fintech unicorn (Mercury)
- ▶ 32:20 Imad Akhund Whereas when you come here, you're like, okay, you know, just everyone, like when I first came here in 2007, I'm like, there was a Facebook apps craze.
Inside the ex-YC partner’s $15B self driving car company | Qasar Younis
- ▶ 11:30 Qasar Younis I saw this at Facebook.
How Wes Kao coaches founders to influence, lead, and get what they want | (Co-founder of Maven)
Scrappy tactics and a huge post-COVID pivot | Adam Guild (Co-founder and CEO of Owner)
- ▶ 9:09 Adam Guild Salespeople from Yelp ads or Facebook ads or various others swooped in and basically said, we can help you drive more customers. 2 times in the scene
Inside Guideline's mission to modernize 401(k)s | Kevin Busque (Co-founder and CEO)
- ▶ 5:05 Kevin Busque It's like, you go to work at Google or Facebook or something like that and you get a four one
- ▶ 1:04:58 Kevin Busque But really bootstrapped it for those first two years and then took first investment when it was actually through Facebook.
Inside Braze’s blitz to $500M in CARR | Building broad, going global, and outfoxing the competition
- ▶ 22:56 Bill Magnuson We had a newsfeed before there was a Facebook newsfeed.
How Figma taps into taste, simplicity, and storytelling | Yuhki Yamashita (CPO)
- ▶ 50:48 Yuhki Yamashita So back then, that was like a Facebook and Airbnb.
How to find & pull startup growth levers | Matt Lerner (Founder of SYSTM, Author of Growth Levers)
- ▶ 28:11 Brett Berson Now let's sprinkle on some growth and get the person that was senior manager of growth at Facebook at this time, and then it all takes care of itself.
- ▶ 48:29 Matt Lerner So if you hire a person who's good at buying Facebook ads and AdWords, they're going to want to do that.
Rebooting Intercom: Eoghan McCabe on Defying Silicon Valley Orthodoxy | Co-founder & CEO
- ▶ 52:50 Eoghan McCabe You look at great founders like Mark Zuckerberg, for example, you know, his company is actually the product of obviously a phenomenal amount of small, great decisions, a number of very public, big, incredible decisions. 3 times in the scene
Inside marketing at Stripe, OpenAI and Retool | Krithika Muthukumar (VP of Marketing at OpenAI)
- ▶ 55:03 Krithika Muthukumar Or on the other side, you have something like a meta where you have Instagram and WhatsApp and Facebook and really your brand loyalty is with those sub brands and it's a house of brands.
How to build and scale winning marketplaces | Casey Winters (Eventbrite, Pinterest, Grubhub)
- ▶ 10:04 Casey Winters What they basically do is they take every Facebook ad that you run and create a custom landing page that's going to convert probably 20% better than whatever landing page you have.
- ▶ 1:01:11 Brett Berson And there's the famous sort of Facebook story, which is probably not true, that if you get to X number of friends, you'll become X times more likely to be a daily active user. 3 times in the scene
Building products that delight customers | Adam Nash (Daffy, Wealthfront, LinkedIn, eBay, Apple)
- ▶ 2:55 Adam Nash And whether you think of that as disruption, cutting off the growth path for other companies, obviously Google would be in a very different position for online advertising if Facebook didn't exist and social didn't become such a big thing.
- ▶ 11:22 Adam Nash You know, the, the fact that, you know, Facebook built out college by college, that kind of approach, that actually didn't die out, you know, when the bubble burst, that idea of the local build-out.
- ▶ 25:27 Adam Nash From MySpace or Facebook or that sort of thing.
- ▶ 36:52 Adam Nash In its earliest form, Keqing was an ability, a Facebook kind of game, social network app, where you could put up your stock picks, portfolios, and see performance, and basically compete implicitly for who did the best.
The secret lever Replit pulled to scale ahead of its competition | Amjad Masad (Co-founder and CEO)
- ▶ 1:42 Todd Jackson Before Replit, Amjad's engineering career landed him in roles at Yahoo, Code Academy, and eventually Facebook, where he helped start their incredible JavaScript infrastructure team.
- ▶ 8:25 Todd Jackson Okay, so Code Academy in 2011, and that's sort of enabled you to immigrate to the United States, and then you were there for a couple years, and then you joined the JS infrastructure team at Facebook, right?
- ▶ 11:28 Amjad Masad And so by the time, you know, my time at Facebook kind of concluded, and by the way, that was one of the most productive infrastructure time at, at Facebook where a lot of open source happened. 4 times in the scene
- ▶ 14:33 Todd Jackson Oh, even when, even when you were at Code Academy and Facebook, the thing was still getting some amount of traffic.
- ▶ 50:53 Amjad Masad When Zuck started Facebook, Facebook was a side project. 2 times in the scene
The new PLG playbook | Arming the next generation of product-led companies | Oliver Jay (Asana)
- ▶ 32:21 Oliver Jay I mean, the, the, the story of Asana was that it was the, Dustin and JR built a version of it at Facebook, and that's how Facebook built product. 2 times in the scene
Mastering modern entrepreneurship | Steve Blank (Author of The Four Steps to the Epiphany)
- ▶ 59:12 Steve Blank So I sure hope OpenAI, Google and Facebook, and even Apple continue to slug it out at some point.
Winning with open and closed source products | Neha Narkhede (Co-founder at Confluent and Oscilar)
- ▶ 1:03:55 Neha Narkhede And, um, you know, it turned out that my co-founder also had deep experience supporting Facebook's risk systems.
How Vercel found extreme product-market fit by focusing on simplification | Guillermo Rauch (CEO)
- ▶ 7:40 Guillermo Rauch At one point, Facebook in the early days reached out to me because they wanted to hire me. 3 times in the scene
- ▶ 7:59 Guillermo Rauch I mean, some of the most visited, most, uh, successful frontends in the world, like the newsfeed and Facebook chats, uh, and they were interested in hiring me.
- ▶ 16:10 Guillermo Rauch Because I'm using React, which is the open source framework that Meta had just open sourced, that they had been using to build some of the most dynamic and complex front ends in the world.
- ▶ 19:47 Guillermo Rauch Uh, and one of the key insights there is that I kind of reverse engineered how Google was built, Google searches specifically, how Facebook was built, how amazon.com was built.
- ▶ 25:11 Guillermo Rauch And I mentioned, I remember reverse engineering Amazon and Google and Facebook.
Contrarian takes on growth, hiring, and fundraising | Wade Foster (Co-founder & CEO at Zapier)
- ▶ 9:42 unnamed speaker You know, just saying, hey, we're not going to try and go toe to toe with Google or Facebook or Netflix or whoever trying to hire Bay Area engineers and saying in 2012, literally saying like, we're going to go compete for all of the great…
AI Hot Takes and Unusual Twitter Fundraising Strategies with Dan Siroker (Rewind AI)
- ▶ 43:38 Todd Jackson I think for a long time, you know, when you and I were at Google, uh, and then after that I was at Facebook, I, I feel like there was a period of time, 1015 years ago, where the thinking was that consumers are willing to sacrifice some of…
The Zero to One B2B marketing playbook | Alex Kracov (Lattice, Dock)
- ▶ 4:55 unnamed speaker Start running some LinkedIn or Facebook ads.
- ▶ 11:57 Alex Kracov Like I hear about e-commerce companies who scale all the way with just Facebook ads, for example, but with B to B, the buying journey is all over the place.