Meta
also referred to as: facebook
includes Facebook API, Facebook Ads, Facebook News Feed
15 statements across 10 episodes · 4 bullish · 5 bearish · 10 people on the record · first statement Sep 28, 2023 by Laura Behrens Wu · said 89 times in 28 episodes since 2023 · across every show →
Mentions by year, the whole family
brought up most by Jay Parikh (23), Brett Berson (12), Guillermo Rauch (7), Amjad Masad (6), Todd Jackson (4), Adam Nash (4), Abhinav Asthana (4), Eoghan McCabe (3)
tap a year for its mentions
2026 33 mentions in 4 episodes 8 per episode
- The most expensive mistake in outsourcing your tech stack | Jay Parikh (EVP CoreAI, Microsoft)
- How Gamma pulled off their AI pivot | Jon Noronha (Co-founder and CPO of Gamma)
- Playing it safe with marketing is the riskiest thing you can do | Sheila Joglekar Vashee (Figma CMO)
- How to build a company when you’re not an optimist | Jay Kreps (Co-founder and CEO, Confluent)
- every mention in 2026, scene by scene →
2025 17 mentions in 10 episodes 2 per episode
- From Chrome extension to $5B platform | Postman’s journey | Abhinav Asthana (Co-founder & CEO)
- The pivot that paid off: How fal found explosive growth | Gorkem Yurtseven (Co-founder and CTO)
- Starting an education giant in a “bad market” | ClassDojo’s story | Sam Chaudhary (Co-founder & CEO)
- Scrappy tactics and a huge post-COVID pivot | Adam Guild (Co-founder and CEO of Owner)
- Inside Guideline's mission to modernize 401(k)s | Kevin Busque (Co-founder and CEO)
- How Canva leveraged unconventional growth levers to grow to $42B | Cameron Adams (Co-founder & CPO)
- Ignoring Silicon Valley advice to build a $3B fintech unicorn (Mercury)
- Inside the ex-YC partner’s $15B self driving car company | Qasar Younis
- 2 more episodes that year, every mention in 2025 →
2024 26 mentions in 8 episodes 3 per episode
- The secret lever Replit pulled to scale ahead of its competition | Amjad Masad (Co-founder and CEO)
- How to build and scale winning marketplaces | Casey Winters (Eventbrite, Pinterest, Grubhub)
- Building products that delight customers | Adam Nash (Daffy, Wealthfront, LinkedIn, eBay, Apple)
- Rebooting Intercom: Eoghan McCabe on Defying Silicon Valley Orthodoxy | Co-founder & CEO
- How to find & pull startup growth levers | Matt Lerner (Founder of SYSTM, Author of Growth Levers)
- The new PLG playbook | Arming the next generation of product-led companies | Oliver Jay (Asana)
- How Figma taps into taste, simplicity, and storytelling | Yuhki Yamashita (CPO)
- Inside marketing at Stripe, OpenAI and Retool | Krithika Muthukumar (VP of Marketing at OpenAI)
- every mention in 2024, scene by scene →
2023 13 mentions in 6 episodes 2 per episode
- How Vercel found extreme product-market fit by focusing on simplification | Guillermo Rauch (CEO)
- The Zero to One B2B marketing playbook | Alex Kracov (Lattice, Dock)
- Mastering modern entrepreneurship | Steve Blank (Author of The Four Steps to the Epiphany)
- Winning with open and closed source products | Neha Narkhede (Co-founder at Confluent and Oscilar)
- Contrarian takes on growth, hiring, and fundraising | Wade Foster (Co-founder & CEO at Zapier)
- AI Hot Takes and Unusual Twitter Fundraising Strategies with Dan Siroker (Rewind AI)
- every mention in 2023, scene by scene →
Everything said about Meta, oldest first
Sep 28, 2023 negative
Hiring big-tech executives too early is a frequent founder mistake
“I think an easy or like a mistake that we made early on, I think hiring people with those fancy titles is a mistake that I often hear from other startup founders where like we have people where, you know, if someone's been a VP at Facebook at that point in tim…”
Nov 2, 2023
Facebook tried to hire Rauch as a teenager in Argentina
“At one point, Facebook in the early days reached out to me because they wanted to hire me. I was still a teenager in Argentina because they were like, Hey, we're investing really heavily in this. We like what Mootools did, that project that I was contributing …”
Dec 21, 2023 neutral
Jan 4, 2024 neutral
Apr 4, 2024 neutral
Mark Zuckerberg once argued having multiple online identities was intellectually dishonest
“Mark Zuckerberg was very adamant for a while that in the future there would be one profile online. There was a point where he thought it was almost intellectually dishonest to represent yourself in different ways online.”
Sep 26, 2024 negative
Early-stage startups cannot compete against incumbents on Meta and Google ads
“Ads, you know, let's just be specific. We're talking about Meta and Google. Those are the main ways you buy, and they're sold at auction, which means ultimately they're going to go to the people who can pay the most, which means the most well-funded companies,…”
Dec 5, 2024 positive
Figma prioritized features by building for Facebook and Airbnb's advanced workflows
“We actually talked to, spent a lot of time with the customers at the most sophisticated design teams. So back then, that was like a Facebook and Airbnb. They represented the future of design teams, like where design teams might be in two or three years. So how…”
Mar 27, 2025 negative
Social media marketing fails local businesses due to lack of purchasing intent
“There's a intent-related reason why social media never works for local businesses, which is that when people are browsing Instagram or Facebook or TikTok, they aren't browsing with an intent to buy dog-earning services or Now that we serve restaurants to buy r…”
Aug 1, 2025 negative
Aug 27, 2026 positive
Parikh pushed Zuckerberg to prioritize engineering efficiency over pure product features
“You know, I remember talking to Mark and Mark was like, yeah, we can, you know, we have money, so we should just build features and we should put all the engineers working on product. And I said, cool, but I'm going to work on efficiency because I'm not going …”
Aug 27, 2026 neutral
Off-the-shelf infrastructure could not match Facebook's massive scaling requirements
“When I got to Facebook, we weren't building our own data centers, we weren't building our own hardware, we weren't laying around subsea cables, and, you know, those types of things, but over the years, as we saw, one, kind of the scale that we needed to operat…”
Aug 27, 2026 positive
Full-stack vertical integration drastically accelerates massive new product launch cycles
“So we could re-imagine an entire and launch an entire new experience to 1000 of millions of people, billions of In a shockingly short amount of time, because it was all vertically integrated, and everybody that like, built that was, like, employees, engineers …”
Aug 27, 2026 positive
Parikh: Facebook scaled deployment from daily to continuous release cadence
“When I was at Facebook, when I joined, we did, which was like, really fast at the time. We used to ship The main core of Facebook once a day, and it was like a Herculean effort that, you know, most of the time went okay, but sometimes it didn't go okay, and, b…”
Aug 27, 2026 neutral
Facebook's infrastructure team controversially managed software up through the mobile stack
“At Facebook, the infrastructure team was not just the hardware. It was all of the software. And we actually went quite a bit up the stack to the end consumed, right? So The, a lot of the mobile stack even, in fact, was like run by the infrastructure team, righ…”
Aug 27, 2026 negative
Hyper-scale technology companies fundamentally cannot rely on third-party infrastructure vendors
“When you take some layer of your kind of core stack, and it's like outsourced to this vendor, and vendor, you know, could be great, but when I was at these companies that were, you know, Kind of N of one in terms of what they were doing scale wise. They weren'…”