The Ledger
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Carmichael designs food and beverage products for just one or two individuals
“I think it's really hard to make food and beverage for everybody. It's like Kurt Vonnegut wrote for his sister. He wrote for one person. And I think that when I make food and beverage, I have like one or two people I think about.”
Direct coffee sourcing requires repeat visits to earn skeptical farmers' trust
“The problem is, in places like Haiti, or in Africa, or even El Salvador, there are loads of gringos that show up making promises and then never come back. You have to show a resilience that you're coming back time and time and time again.”
Commodity coffee traders ignore specialty buyers due to their small purchase volumes
“And traders that are trading over borders, or they're, you know, taking big lion's share, and it ends up in some Maxwell House blend. They're looking for giant volumes, and we're not disrupting that. We're looking for this creme de la creme, and often they lea…”
Carmichael: Food and beverage should be crafted for one or two people
“I think it's really hard to make food and beverage for everybody. It's like Kurt Vonnegut wrote for his sister. He wrote for one person. And I think that when I make food and beverage, I have like one or two people I think about.”
Carmichael: Direct sourcing requires repeatedly returning to earn farmer trust
“Once you get the faith and confidence of farmers, then you can do pretty much what you want. The problem is, in places like Haiti, or in Africa, or even El Salvador, there are loads of gringos that show up making promises and then never come back. You have to …”
Carmichael: Commodity traders tolerate specialty sourcing because volumes are tiny
“And traders that are trading over borders, or they're, you know, taking big lion's share, and it ends up in some Maxwell House blend. They're looking for giant volumes, and we're not disrupting that. We're looking for this creme de la creme, and often, they le…”