The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 14 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Ferriss: Founders need identity diversification beyond their company
“And that's part of the reason why I think a lot of startup founders in particular could benefit from a little bit of identity diversification. If your entire identity and self-worth is wrapped up in your company, there are too many factors outside of your cont…”
Ferriss: Individual willpower cannot beat social media engagement algorithms
“For the last, I'd say, two, maybe three years, I've had no social media apps on my phone, because if you think you're going to use discipline to beat teams of, you know, computational neuroscientists and statisticians and computer scientists who are, have bill…”
Ferriss: Walking Trade Shows with Samples Is Low-Cost Customer Research
“Also, you don't necessarily need a booth. If you just have samples of your products, you can meet not only direct wholesale customers, but also potential distributors. That's going to affect your profit margins. So I think it's relatively speaking, very low co…”
Ferriss: Entrepreneurs do not need venture capital or rapid growth to succeed
“There's no one right way to do it. And there's no one. Better finish line than another in the sense that you don't have to build the next venture backed startup. You don't have to have your company bought by X or Z. You don't have to grow at a 200% per year. Y…”
Ferriss: Businesses should target aligned buyers rather than convince skeptics
“There's a difference between persuading someone to purchase a product and debating with someone who has no intention of ever changing their mind. I wasn't making that my job, which I think a lot of people do. They make it their job to convince the world, and y…”
Ferriss: The Best Time to Start a Company Is While Still Employed
“The best time to start a company is when you have a job.”
Ferriss: Calling Outside Normal Hours Dramatically Increases Executive Connect Rates
“If you just came in an hour early and stayed an extra hour after work, your chances of getting the decision maker on the phone went up like, you know, a hundredfold. So I made the bulk of my calls before the workday and after the workday.”
Ferriss: Long-running advertising campaigns prove a business model works
“Like if somebody advertises all the time for months or years on end, something is working. They have to pay for those ads in some fashion.”
Ferriss: I Discourage People From Using Psychedelics More Often Than Not
“I discourage people from psychedelics more than I encourage.”
Ferriss: Modern Email Library Notices Would Have Prevented His Suicide Intervention
“And if that had happened today, for instance, it would have been an email alert, and I wouldn't be here.”
Ferriss: BrainQUICKEN Generated Up to $100,000 in Monthly Revenue by 2004
“Yeah, I was doing like 40 to, I would guess, a hundred, maybe even Slightly more per month.”
Ferriss: Publishers Rejected The 4-Hour Workweek Up to 29 Times
“So the book was turned down somewhere between 26 and 29 times.”
Ferriss: I Stopped Taking Speaking Gigs Around 2008 to Angel Invest
“So I made the difficult decision, but in retrospect, great decision to stop doing almost all speaking things. Like I really don't do any speaking and haven't for a very long time. I do almost none. And instead, that is what took me into the world of angel inve…”