The Ledger
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DiGiovanni: TikTok allows zero-follower accounts to achieve ten million views rapidly
“And no matter how many followers you have, you know, you could make an account right now and post a video that's a really funny, silly video, and you have zero followers, and it can have ten million views in 20 minutes. And that's just a fact and a reality of …”
YouTube ad revenue alone cannot sustain DiGiovanni's production business
“I built this to not rely on getting extra advertisements outside of the YouTube ad revenue. But I do think that I need to take them on once in a while to be able to keep everything moving and sustain everything.”
DiGiovanni works 13-hour days, seven days a week to sustain growth
“I work pretty much from, let's say, nine a.m. To nine or 10 p.m. Every single night consistently, and then I don't take the weekends off ever anymore, which is just, and I'm not saying that to brag, I'm actually saying it is a bad thing, And something that I w…”
DiGiovanni: Hyper-competition forces YouTubers to overwork in high-stress creator environment
“I think I am not alone in saying that a lot of YouTubers probably work way too much because it's just a space where it's so uber competitive now. And it's easier than ever every single day to post a video online, and it is a stressful, stressful, stressful job…”
Restaurants suffer a divide between day-to-day operators and financial investors
“Oftentimes there was a kind of a sharp divide between
The people actually running the restaurant day to day, and then the people on the business side of it who just were investors and they had no idea. You could probably ask any of them to go in and fry an egg…”
DiGiovanni: I film all TikTok videos alone with nobody allowed in the room
“So, to this day, because I'm very shy, I film all my TikToks by myself. No, yeah. No one's allowed in the room. I got a camera on a tripod.”
Nick DiGiovanni employs 15 core staff and up to 40 for shoots
“I would say 12 to 15 people is constantly, and then there are, you know, there are now video shoots where we have, we've had up to 35, 40 people working with us for some of them.”
DiGiovanni enforces a limit of one YouTube video filmed per day
“I made a rule for us that we will never spend, we will never do more than one YouTube video in a day because I don't want the quality to suffer.”
DiGiovanni's media and product businesses generate $1M to $10M annually
“Yeah, I'm certainly not at fifty million, but yes, I'm in that range, and it gives me more than enough money to do whatever I want to do, which is great.”
DiGiovanni spent $30,000 to produce his world record sushi roll video
“All in all, all in, I can say this is about a 30 grand video.”
Nick DiGiovanni turned down Harvard Business School to pursue content creation
“In fact, I just recently, literally a couple days ago, finally told Harvard Business School that I'm not going to go.”
DiGiovanni: MasterChef banned technology and limited calls to Sundays
“No technology, no contacting your family or friends other than every Sunday. Get a couple phone calls.”
DiGiovanni was rejected by every MBA program except Harvard Business School
“So, my senior year of college, I applied to a couple Business school programs where I could defer, so take a couple years to work, and then go, and I applied to just a small handful, and I actually got rejected from all of them except for Harvard Business Scho…”
DiGiovanni almost worked as an undercover food inspector for McDonald's
“I was preparing to accept a job at McDonald's, And it was actually a, you know, it was a really cool job that I'd gotten lined up with them. So it was a corporate job. And if you boil it down, frankly, I was just going to be an undercover food inspector for Mc…”