The Ledger
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Gonzalez: Major PC makers failed to anticipate the rapid growth of gaming PCs
“There was quite a bit of pressure back then for them, but they didn't understand our market. They had no idea that this market would grow so fast and that there were so many people that were closet gamers, if you will.”
Gonzalez: Apple Was the Only Computer Maker Prioritizing Distinct Design
“The only guys that were really doing something
Interesting with the PC that gave it a design, gave it a life was Apple.”
Gonzalez: Dell did a phenomenal job preserving the Alienware brand
“Honestly, they did a phenomenal job of preserving the brand.”
Post-acquisition, Dell's bureaucracy operated like a slow-moving aircraft carrier
“There was a lot of corporate, you know, like, requests, and a lot of, ah, decisions that would take a long time, because there was a lot of analysis that had to be done, understandably slow, so it was a public, ah, company, and I understand that, but, Man, I k…”
Gonzalez: Alienware was initially funded entirely with credit card debt
“Listen, it was credit card debt. We didn't have any cash.”
Gonzalez: Early Alienware PCs averaged $6,000 to $7,000 each
“Yeah, yeah, no, actually, back then it was, the machines were averaging closer to six to 7000 dollars.”
Michael Dell temporarily pulled out of due diligence before acquiring Alienware
“Well, the funny thing is that we come to terms. He sends his guys over. They start doing the due diligence. Then, a month or two into it, all of a sudden, Michael sends, you know, calls me and says, hey, we're gonna have to pull out.”
Gonzalez: Brand-Name PCs Cost More Than Custom Builds in 1990
“You know, because I think that it was more expensive to buy an HP or a Compaq back then.”