The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 10 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Rober still writes every video himself and spends 60 hours editing
“Which is like, to this day, I still write all the videos and I spend probably 60 hours in the edits. And I'm never gonna give that up. Like, why would I? I'm happy to not make, make fewer videos and do what I love than to just be a guy who just, like, manages …”
Rober is spending $4 million to produce a single upcoming video
“I have one coming up at the end of this year that will be four million dollars.”
Rober self-funded CrunchLabs with $3M, selling 30,000 subscriptions in five days
“Took about I think three million dollars in my own capital. No investors, no nothing. We had 30,000 subscriptions ready to go, like 12 month boxes, like, and we sold out in like five days.”
Rober stopped taking YouTube sponsorships to exclusively advertise CrunchLabs
“At this point, the YouTube channel is just there to advertise for Crunch Labs. I don't run it to make money, I basically, because I don't make money from sponsorships anymore, because I always just talk about Crunch Labs, because I realized, I see, it's a lot …”
CrunchLabs is spending $10 million to create free middle school curriculum
“For example, for the classroom, all of the middle school science standards, we're making like a Mark Rober style video of those to teach them, and we're going to have lessons plans with it for all these teachers, and that's probably going to cost like Ten mill…”
Rober intended to be a NASA lifer with no entrepreneurial ambitions
“And I had no problems working for the man, right? Like I kind of liked going in and just having a team and just being part of a bigger thing. Right. Right. I think a lot of people are like, ah, I've got to do my entrepreneurial thing, because I can't, you know…”
Morphsuits acquired Digital Duds, earning Rober half a million dollars total
“I think it was like a 250,000 dollar signing bonus at that would work against the earn out. And honestly, in the end, I don't mind saying these numbers. I think in the end I made A total of a half a million dollars from it.”
Rober maintains a production pipeline of twelve videos planned a year ahead
“So I've always had about a year's worth of video ideas out in front of me as a runway, including now. We're all of, we're doing, we're working on videos that we will release a year from now. 12 of them.”