The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 12 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Advisors almost universally told Ramadan to oust co-founder Scott Norton
“The advice I mostly got was, number one, this happens to every co-founder set.
[4357] Mark Ramadan: It always happens.
[4358] Mark Ramadan: Co-founders have falling outs or fights.
[4360] Mark Ramadan: And then number two, the only solution is to remove Scott …”
Ramadan: Sir Kensington's was first in the US to use free-range eggs
“We were the first company in the country to use free range eggs and that took longer.”
Ramadan: Mayo Outsold Three Years of Ketchup Sales in Six Months
“We were selling more mayonnaise within six months than we were selling after three years of selling ketchup.”
Mark Ramadan: Restaurants Account for 70% of US Ketchup Volume
“70% of ketchup by volume is consumed on premise in the U.S. At restaurants.”
Ramadan: Sir Kensington's used double the egg yolk of industrial mayonnaise
“And the reason that our mayo tastes thick and creamy and dense and like a culinary mayo is we don't pump air or nitrogen into it. And we use almost double the amount of egg yolk that a more industrial mayo would use because that's all we could do at our scale.”
Mark Ramadan: Sir Kensington's Conducted the Most Whole Foods Demos in 2015
“And I think in 2015, actually, we were the brand that did the most Number of demos in all of whole foods, the most number of demos in any category, we pushed it as far as we could.”
Ramadan: Sir Kensington's CEO and CMO simultaneously stepped away for months
“So on Wednesday, the company has both a CEO and a CMO, and by Monday, we're both gone for months.”
Ramadan: Sir Kensington's 2016 revenue was around $20 million
“I think it was probably about 20 million-ish.”
Ramadan: Sir Kensington's was unprofitable prior to its acquisition
“But then the truth is, we weren't profitable, and so when you're not profitable, you have an end date to your cash, and you can either keep raising money, you can find a way to make your business profitable, or you can sell it.”
Mark Ramadan: Industrial Ketchup Is Made From Rehydrated Paste
“The way ketchup is made industrially is pretty difficult to replicate at home, because it's essentially a rehydrated paste.”