The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 14 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Supported
Mark Constantine: Anita Roddick copied The Body Shop from a US store
“It was a totally different company that inspired Anita Roddick to copy it and do it in Brighton.”
Mark Constantine Oct 5, 2020 ▶ 27:06 Lush Cosmetics: Mark Constantine
Assertion Supported
The Body Shop went public without owning its own product formulas
“They went public. They were now a listed company, but they didn't own the product they were selling. I owned it.”
Mark Constantine Oct 5, 2020 ▶ 45:55 Lush Cosmetics: Mark Constantine
Assertion Supported
Gordon Roddick called taking The Body Shop public his biggest mistake
“You know, they'd gone public, and Gordon Roddick says still today that that was the biggest mistake he made, because he was no longer in control of it, and things that he thought were important wasn't what the-”
Mark Constantine Oct 5, 2020 ▶ 1:03:31 Lush Cosmetics: Mark Constantine
Assertion Supported
Constantine: Co-founder Mo Constantine invented the first bath bomb in a shed
“So then my wife went out into the shed and came back with the first bath bomb. But it was just a small disk, and we called them aqua sizzlers.”
Mark Constantine Oct 5, 2020 ▶ 49:21 Lush Cosmetics: Mark Constantine
Assertion Not checkable as stated
Constantine: Lush mail order is more profitable than physical retail
“That area of our business is more profitable than the retail. So people moving on to the mail order business is quite a help because we then generate more profit.”
Mark Constantine Oct 5, 2020 ▶ 1:20:41 Lush Cosmetics: Mark Constantine
Assertion Supported
Mark Constantine was The Body Shop's biggest early supplier
“I was their biggest supplier.”
Mark Constantine Oct 5, 2020 ▶ 34:05 Lush Cosmetics: Mark Constantine
Assertion Not publicly verifiable
Constantine: Scaled cosmetics business to £500k turnover from home garage
“I think I'd got my business up to a half a million turnover by then. Out of my garage and out of the back of the house.”
Mark Constantine Oct 5, 2020 ▶ 35:26 Lush Cosmetics: Mark Constantine
Assertion Supported
Constantine: Cosmetics To Go Held a Patent for Shampoo Bars
“We had a patent for shampoo bars.”
Mark Constantine Oct 5, 2020 ▶ 50:43 Lush Cosmetics: Mark Constantine
Assertion Not checkable as stated
Constantine: Cosmetics To Go Lost £1 on Every Parcel Shipped
“Every time we send a parcel out, we lose a pound.”
Mark Constantine Oct 5, 2020 ▶ 51:13 Lush Cosmetics: Mark Constantine
Assertion Not checkable as stated
Constantine: Bankruptcy Left Him With £43,000 After Selling Home at Loss
“I bought it for 200,000 pounds. I sold it for a 100,000. I paid off all the loan sharks. I was left with 43,000 pounds, and I had three kids and no business.”
Mark Constantine Oct 5, 2020 ▶ 52:46 Lush Cosmetics: Mark Constantine
Assertion Not checkable as stated
Constantine: Lush received 1,000 business inquiries monthly early on
“We would get a thousand inquiries a month for people to do business with us.”
Mark Constantine Oct 5, 2020 ▶ 59:18 Lush Cosmetics: Mark Constantine
Assertion Not checkable as stated
Packaging accounts for two-thirds of the cost of bottled shower gel
“If you've got a bottle of shower gel, when it went out from the factory, about two-thirds of the money went into the packaging and the labeling, and only a third into the contents.”
Mark Constantine Oct 5, 2020 ▶ 1:02:12 Lush Cosmetics: Mark Constantine
Assertion Supported
Mark Constantine: Lush has donated over £50M to charity
“I mean, we give huge sums in charity. I mean, we've given over fifty million pounds.”
Mark Constantine Oct 5, 2020 ▶ 1:12:45 Lush Cosmetics: Mark Constantine
Assertion Contradicted
Constantine: Lush digital sales jumped 200% to 300% during COVID-19
“And we had between 203 hundred percent increase in our digital business, in our, you know, mail business.”
Mark Constantine Oct 5, 2020 ▶ 1:20:16 Lush Cosmetics: Mark Constantine
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