The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 11 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Zwillinger: Major footwear brands only pay lip service to sustainability
“I just realized through this super frustrating experience that the brands, big brands, they said they cared about sustainability, but in reality they were just paying lip service to the idea.”
Zwillinger: No inherent tension exists between financial returns and sustainability
“We don't believe that there needs to be the tension between financial success and success for other purpose-driven aspects of our business, and namely the environment for us. And I think that's true for a lot of businesses.”
Zwillinger: Corporate charter legally binds Allbirds management to environmental responsibility
“Our charter says we have a fiduciary responsibility to our shareholders, and we have a equal responsibility to the environment. And so if Tim or I are no longer in the business, and some other person takes over, ah, they still have a responsibility to do what …”
Zwillinger: Better to co-own a big business than solo-own a small one
“Doing it alone is really lonely, and I'd always been of the opinion that if I was gonna do a business, I wanted to do it with someone, cause I knew my shortcomings were substantial, and that I would much rather have a piece of something big than a lot of somet…”
Zwillinger: Allbirds generated $1 million in sales in its first month
“We done a million dollars in sales in the first month.”
Zwillinger: Prior biofuel startup Solazime raised over $1B and IPO'd in 2011
“I joined in 2009 and we ended up going public in 2011. We raised over a billion dollars of money for the business.”
Zwillinger: $1B biofuel startup Solazime went bankrupt and sold for parts
“The entire business. It got, it went bankrupt, and then has been acquired since for some of the remnants of the technology.”
Zwillinger: 20 billion shoes made annually; Americans buy eight pairs yearly
“There's twenty billion pairs of shoes that are made every year. And in the U.S. Alone, the average American, kid, woman, man, they buy eight pairs per year.”
Zwillinger: Allbirds sold exclusively the Wool Runner for its first 14 months
“We sold one style, the Wool Runner, for 14 months. We didn't do anything else except sell the Wool Runner.”