The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 16 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Opinion
Guy Raz: On is the first brand to challenge Nike and Adidas
“It's the first, really the first shoe brand to challenge the dominance of Nike and Adidas, certainly with running.”
Guy Raz Oct 31, 2024 ▶ 15:58 Advice Line with Angie Hicks of Angi
Opinion
Guy Raz: The female motocross market is too narrow to scale
“Female motocross as a market is too narrow, ultimately, and I'm going to, I want you to listen to our episode that we did on Black Diamond, the now Sports company, but it started out as a brand just for mountain climbers. That wasn't enough to build and scale …”
Guy Raz Oct 31, 2024 ▶ 16:10 Advice Line with Angie Hicks of Angi
Opinion
Raz: Startups cannot build viable businesses on single niche gadgets
“Down the road, they're going to have to create a product line. You can't, right, you can't build a business on just this one niche product. They're going to have to think of their brand as shaving across the board”
Guy Raz Aug 15, 2024 ▶ 28:37 Advice Line with Holly Thaggard of Supergoop!
Opinion
Raz: Giving up 50% equity to an experienced partner is worth it
“Even, even if she gives up half of the business, it's worth it because this is really a turning point. And if you find the right person who understands the opportunity here, I mean, this is a, and you know, ice cream is a Pretty crowded space”
Guy Raz Aug 1, 2024 ▶ 18:48 Advice Line with Jeff Raider of Harry's
Opinion
Raz: Rivian is the current gold standard for electric trucks
“Tesla has a car and Ford has one, but they really are kind of the gold standard for electric trucks at the moment.”
Guy Raz Apr 4, 2024 ▶ 7:42 Less competition, more creation with Renée Mauborgne
Opinion
Exclusive Whole Foods distribution caps a CPG brand's revenue at $12 million
“And just being in Whole Foods nationally, maybe you can grow to, like, seven, maybe 10, maybe twelve million dollars in annual revenue, but, like, you're gonna max out.”
Guy Raz Apr 17, 2023 ▶ 34:43 Halo Top Ice Cream: Justin Woolverton
Opinion
Guy Raz: The United States has too many elections and unwieldy ballots
“I think some people might totally disagree with me and want to, you know, bring up their pitchforks, but I think we have too many elections. I mean, I live in California And if you look at the ballot in California, it's really, really unwieldy. I mean, there a…”
Guy Raz Feb 18, 2021 ▶ 19:48 How I Built Resilience: Beverly Leon of Local Civics
Opinion
Raz: Expanding news access failed to make political debates more rational
“A lot of journalists are committed to the idea of spreading information and truths with the hope that the more people know those things and understand them, the better the national conversation will be, and the more engaged people will be, and the more ration…”
Guy Raz Sep 12, 2020 ▶ 5:06 How I Built Resilience (Special Edition): Guy Raz
Opinion
Raz: Blue-collar workers work harder than any Silicon Valley billionaire
“Somebody working on a construction site works harder than anybody in Silicon Valley. Somebody waiting tables works harder than any billionaire, because it's a really hard job. So hard work alone isn't enough, but it is important and it is a factor.”
Guy Raz Sep 12, 2020 ▶ 27:07 How I Built Resilience (Special Edition): Guy Raz
Opinion
Raz: Businesses overspend on rising CAC instead of customer retention
“So many businesses, and Kurt, you know this, so many businesses are focusing on customer acquisition, and costs are through the roof now. I mean, what used to be shooting fish in a barrel, you're now spending 80, 90, a hundred dollars more on customer acquisit…”
Guy Raz Jul 23, 2026 ▶ 22:06 Advice Line with Curt Richardson of OtterBox
Opinion
Guy Raz: The power of celebrity endorsements has vastly diminished
“The power of celebrity is vastly diminished today than it was 1015, 20, 30 years ago.”
Guy Raz Sep 4, 2025 ▶ 14:41 Advice Line: Playing to Your Strengths
Opinion
Raz: Paradis Sport should expand into sports bras
“The thing about sports bras, to me, I would say you should go for it, because you've solved, you've already solved the underwear problem, and I would imagine, and again, I'm a guy here, so I don't, you know, know this as intimately as the two of you, but I wou…”
Guy Raz Dec 12, 2024 ▶ 42:42 Advice Line with Jane Wurwand of Dermalogica
Opinion
Raz: US managers today would not recommend accent coaching to employees
“And I think in the United States today, no boss would ever give somebody this advice. They would not give this advice because it would be considered to be toxic.”
Guy Raz Dec 11, 2023 ▶ 12:32 Wondery: Hernan Lopez
Opinion
Guy Raz: Zumiez's success is driven by obsessive inventory management
“And the secret to the success of that store is inventory management. They're just obsessive about inventory management.”
Guy Raz May 29, 2025 ▶ 17:03 Advice Line with Steve Holmes of goba Sports Group
Opinion
Raz: The perimenopause market is where energy bars were in 2008
“I mean, it's just really starting to explode. It's like where energy bars were in, like, 2008.”
Guy Raz Apr 10, 2025 ▶ 16:52 Advice Line with Peter Rahal of RXBAR
Opinion
Guy Raz: Very few journalists ever consider starting a business
“Journalists are entrepreneurial in many ways in how they operate, but very few of them think about starting a business. They don't have that perspective for a variety of reasons.”
Guy Raz Aug 19, 2024 ▶ 12:11 Banana Republic: Mel and Patricia Ziegler
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