The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

2statements match

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why aren't all 2 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Opinion

Brian Smith: Low margins were UGG's biggest 20-year struggle

“That was one of the worst facets of the entire UGG project for 20 years, was the lack of margins I had because the pressure of the retail price kept us way, way down, so it was very hard to make money.”

Brian Smith Jun 1, 2026 ▶ 14:50 UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

Opinion

Gifting store managers free boots was UGG's most successful early marketing plan

“That cost me a pair of boots for each new store I opened, but that changed the trajectory of Ugg forever, and it was probably the best marketing plan I ever executed on.”

Brian Smith Jun 1, 2026 ▶ 48:25 UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

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