The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 12 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Walker: I wish I hadn't raised any of our $39M in VC
“Raised thirty nine million dollars, and the story goes, and I tell a lot of entrepreneurs this, I wish I didn't raise a cent of it.”
Walker: Walker & Company ran on 3-to-6-month cycles versus 2-year industry norms
“I think that was the thing that was differentiated in a CPG industry that operates on two year cycles. We operated on three to six month cycles.”
Tristan Walker: Innovation requires physical activity and disconnecting from digital devices
“Innovation doesn't really happen sitting in a kitchen and hoping for the best. The way I think about it requires some physical activity, right? I walk around kind of the block around my house multiple times without any phones, without any music, and things may…”
Tristan Walker: Walker & Company's daily online sales grew 3x to 4x
“In fact, we're probably three, four X our daily sales online up since the start of this, right?”
Walker: Walker & Company grew 200-300% in year one and 200% in year two
“Between the first and second year, third year, I think our kind of growth rates, Two, 300% first year, 200% the second, and then we started to get into this world where we couldn't raise money, so it started to slow down.”
Walker: Launching a brand like Bevel required $2M in initial capital
“In order to kind of start what we did, you need like two million dollars to do it, right?”
Walker: Over half of Walker & Company customers come organically
“Even today, well over half of our customers come organically.”
Walker: Walker & Company Could Not Raise Venture Capital in 2018
“2018 was a crazy year. Couldn't raise money.”
Walker: Retail sales make up the majority of Walker & Company's business
“Retail now is the majority of our business.”