The Ledger
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Raz: Specialized Almost Went Bankrupt in 2001 Before Adidas-Inspired Turnaround
“Mike Sinyard who founded that company, was struggling in, like, 2002 1001, and almost went bankrupt. And he happened to read an article about Adidas and how Adidas really turned around their business in the United States in part because of a brand Bible.”
Sinyard: No production touring bikes existed when Specialized began making bicycles
“At that time, touring bikes were very, very big, and there was custom bikes being made that were appropriate for this, but there was no production bike.”
Sinyard: Specialized reached roughly $60 million in annual revenue in the 1990s
“I think in the nineties, it was probably sixty million or something.”