The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 7 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Lütke: If one entrepreneur needs a tool, thousands more will too
“And I'm not that different from other people. Like, if I needed this at some point, there's gonna be at least a couple thousand people who also need this.”
Tobias Lütke Jun 8, 2026 ▶ 24:08 Shopify: Tobias Lütke. How a snowboarder built a $150 billion business (2019)
Assertion Not checkable as stated
Lütke: In 2004, no software made building an online store easy
“There's no software that would make this easy, and especially the credit card part.”
Tobias Lütke Aug 5, 2019 ▶ 17:02 Shopify: Tobias Lütke
Assertion Not checkable as stated
Snowdevil converted $500 snowboards on 20-cent minimum Google AdWords clicks
“It turns out that the minimum bid for an ad for click is 20 cents, and we paid minimum bid for almost every search, which ended up converting on a 500 dollar snowboard.”
Tobias Lütke Jun 8, 2026 ▶ 21:00 Shopify: Tobias Lütke. How a snowboarder built a $150 billion business (2019)
Disclosure
Lütke: Snow Devil launched with 20,000 CAD each from co-founders
“Yeah we both put money into the company. I think we both took 20,000 Canadian dollars and put, that's the capital we had.”
Tobias Lütke Aug 5, 2019 ▶ 17:51 Shopify: Tobias Lütke
Assertion Not checkable as stated
Lütke: Snow Devil acquired customers on 20-cent Google AdWords bids
“Google AdWords was a new product. Both days it turns out that the minimum bid for an ad for click is 20 cents, and we paid minimum bid for almost every search, which ended up converting on a 500 dollar snowboard.”
Tobias Lütke Aug 5, 2019 ▶ 22:54 Shopify: Tobias Lütke
Assertion Not checkable as stated
Lütke: Merchants emailed asking to license Snow Devil's custom e-commerce code
“And so increasingly, I got people sending me emails and asking me if I would license Snowdevil to them because they wanted to start something similar.”
Tobias Lütke Aug 5, 2019 ▶ 25:12 Shopify: Tobias Lütke
Disclosure
Lütke and co-founder Scott Lake launched Snowdevil with $20,000 CAD each
“I think we both took 20,000 Canadian dollars and put, that's the capital we had.”
Tobias Lütke Jun 8, 2026 ▶ 15:57 Shopify: Tobias Lütke. How a snowboarder built a $150 billion business (2019)
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