why aren't all 9 resolved? a statement only gets an assessment when the public
record can support or contradict it. opinions and what-ifs never can, and 0 checkable
ones are still open, waiting for their date. predictions held up or didn't;
assertions are supported or contradicted. on every card:
▮▮▮▮▮ certainty ·
▮▮▮▮▮ debate potential. speakers are clickable
Assertion Not checkable as stated
Koch: Boston Beer secured all 100 target Boston bars within one year
“We, our whole market when I started was a list of 100 bars in the whole world. That was what we cared about, was those 100 bars that were in the right pockets in Boston. We only had one truck to deliver the beer, so we couldn't go all over creation, but we foc…”
Assertion Not checkable as stated
Koch: Early Samuel Adams Sales Had a 95% Rejection Rate
“I probably got, you know, 95% rejection, so I'd make 20 calls to get one account.”
Assertion Supported
Samuel Adams reached $1 million in sales within five months
“Five months.”
Assertion Not checkable as stated
Koch: All five Boston beer distributors rejected Samuel Adams at launch
“Well, there were five beer distributors in Boston. I went to each one of them. They all turned me down.”
Assertion Supported
Koch: Samuel Adams was named Best Beer in America six weeks post-launch
“Six weeks after Sam Adams came out. It got picked as the best beer in America.”
Assertion Contradicted
Koch: Samuel Adams reached $1M in revenue in just five months
“Five months.”
Assertion Not checkable as stated
Koch: All five Boston beer distributors rejected Samuel Adams at launch
“Well, there were five beer distributors in Boston. I went to each one of them. They all turned me down.”
Assertion Supported
Koch: Samuel Adams was voted Best Beer in America in six weeks
“Six weeks after Sam Adams came out. It got picked as the best beer in America.”
Assertion Not checkable as stated
Koch faced a 95% rejection rate when pitching Samuel Adams to bars
“I probably got, you know, 95% rejection, so I'd make 20 calls to get one account.”