The Ledger
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Retailers Refused Equipment, Forcing Freshpet to Buy In-Store Refrigerators
“Yeah, we, and that was us kind of starting to launch into owning all of our refrigerators, but it was, we not only ended up in the pet food business, but we ended up in the refrigerator business.”
Meeker Found Mainstream Pet Retailers Failed to Accommodate Large Dogs
“I was just disappointed with the offerings, and tried the local pet codes and pet smarts as well, and it was all the same.”
Morris: Retailers resisted Freshpet's refrigerated pet aisles despite PetSmart progress
“Even after We had made a little bit of progress with PetSmart and Petco, and we started talking to other retailers. It was back to the, you want me to do what? And I don't care if you were successful there. I don't think that's going to work in my store. And i…”