The Ledger
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Sweetgreen's Outpost initiative scaled to nearly 1,000 locations under a year
“Outpost, for example, is one of those things that was a little trial that now has almost a thousand Outposts in less than a year.”
Sweetgreen's fast-growing Outpost business vanished entirely overnight due to COVID-19
“So as the whole world moved to work from home, our outpost business completely disappeared overnight. It was a large part of our business and the fastest growing part of our business, and so it literally overnight disappeared.”