The Ledger
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Ouidad Wise: Expanding niche hair SKUs fails without active consumer education
“And it took them Five years to understand in order for those extra SKUs to be sold, you couldn't just place them on the shelf. They had to be educated because they need to understand it, and you know, when you partner with an equity firm, they come in with the…”
Ouidad Wise banned her private equity partners from entering her salon
“And my poor partners were not allowed to set Foot in the salon. They were only allowed to be in the corporate office and whatever discussion they wanted to do was in the corporate office. No one was allowed to come into the salon. That was my domain, my kingdo…”