The Ledger
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Blue Apron's valuation collapse instantly dried up VC for subscription box startups
“Yeah, they were like a two billion dollar valuation, and now they're trading today at like a hundred million dollars. And so, what happened was, all of the venture capital for box subscription companies, it just dried up in an instant. And what you saw was a l…”
ButcherBox succeeded by targeting cooks wanting culinary flexibility instead of meal kits
“Right from the beginning, we were attracting a customer who, like, didn't want to be told what to do with their meat. We were attracting a customer who might be a little more adventurous in the kitchen, or might have some knowledge already, who wanted to be ab…”