The Ledger
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Visram: Early VC offered $500K seed for 70% of Happy Baby
“It was it was 70%. They would own 70%, have every blocking right, every, every, every right to, you know, and I was ready to sign on”
Happy Baby's revenue grew from $13M to $39M practically overnight
“Thirty-nine million went from thirteen million to thirty-nine million. Like, practically overnight.”
Visram leveraged an Amex campaign email to raise $8M in weeks
“And all I had to do was take that email from Amex and email it around, and I raised eight million dollars in three weeks.”
Visram: Happy Baby was first pouch baby food in Whole Foods and Target
“We were the first brand of baby food in pouches in Whole Foods and Target.”
Founders initially piped Happy Baby food batches manually using pastry bags
“So, like, Jessica and I would share a room at the Days Inn Danvers, which was near the facility, and we would literally go and, like, make the baby food in the plant, in their plant and we initially used, like, a pastry baster, pastry bag type of thing to fill…”