The Ledger
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Gymshark found its wedge because no brands targeted bodybuilders and weightlifters
“No one made Clothing specific to bodybuilders and lifters, and it's less even, it was more around the branding. No one sold product that was dedicated to that sort of, that group that we were very much a part of.”
Gymshark avoided early funding through high margins and upfront cash collection
“We, well, we were, well, we were, and we are a cash generative business. We sell products at a high margin, and we have the cash come in before we distribute it, and we certainly did then.”
Gymshark co-founder Lewis Morgan stepped down between £10M and £20M revenue
“So, so Lewis actually left the business in terms of his active involvement in the business. It was around We were doing a, it was somewhere between 10 and twenty million in revenue, so Lewis actually left the day-to-day of the business then,”