The Ledger
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Eventbrite generates 95% of its revenue from ticketing fees averaging $3.
“Well, so, 95% of the revenue comes from ticketing fees. And over 80% of the time, those ticketing fees are actually paid for by the consumer. And Eventbrite's ticketing fees, on average, are three dollars.”
Hartz: Eventbrite cut 50% of staff and raised two convertible debt rounds
“So when we halved the company, which was so extreme, no one was doing that, and when we raised more than we needed, and this is where being a public company was a virtue, because we could raise convertible debt, which, you know, we raised two rounds in very fa…”
Hartz: Eventbrite went from record ticket sales to negative revenue in 14 days
“We went from, you know, record high ticket sales to negative revenue in 14 days, and something we had spent 14 years building was It basically evaporated in the span of two weeks.”
Eventbrite was buckling under a competitor integration before the pandemic hit.
“Prior to COVID, things weren't going great at the company. We were a newly public company. We had acquired our largest competitor. We were buckling under the weight of that integration and migration and disappointing everyone.”
Hartz: Eventbrite virtual events swung from 1% to 90% and back to 10%
“So virtual events went from one percent of the events on Eventbrite to 90% of the events on Eventbrite to now 10%.”
Hartz: Eventbrite processed over 8 million virtual tickets in April 2020
“And then I think April alone, we processed over eight million tickets to events virtually when, you know, many in-person events were not happening.”
Hartz: 98% of Gen Z want real-life brand connections
“Our own research shows that pretty much every Gen Z-er, 98% says that they want to extend their relationship with a product or a story that they love in real life.”
Hartz: Eventbrite saw a multi-thousand percent increase in online events
“We have seen, you know, multiple thousand percentage increase of online events on our platform in comparison to last year.”
Hartz: Eventbrite has never charged fees for free events
“We never have charged for free events in the history of Eventbrite, and we're a fourteen-year-old company.”
Eventbrite monetized via 2.5% plus $0.99 per ticket, leaving free events free
“So we decided to charge a per paid ticket fee of two and a half percent plus 99 cents, and we decided to not charge for free tickets.”
Eventbrite achieved roughly $10 million in gross ticket sales in 2009
“What I do know, while I don't have the exact number for 2009 in my head, I know gross ticket sales was around ten million.”
Hartz: Eventbrite Never Had to Pivot From Its Original 2006 Strategy
“One of the most remarkable things that has happened in this journey is that we imagined Eventbrite would be what it is today, and that's not because we're clairvoyant. There's a lot of luck that goes into not having to pivot or to completely change your busine…”
Sequoia Capital and Roelof Botha funded Eventbrite during the 2009 recession
“Sequoia Capital, Rolof Botha, I mean, they first funded us in the depths of the recession in 2009.”
Hartz: Two-thirds of Eventbrite's business is in the United States
“And we started to pay really close attention to how COVID could impact, particularly the United States, where two-thirds of our business is produced.”